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The Pole Star

The principals of PoleStar Partners bring to the table more than three decades of experience and expertise in business planning, marketing research, strategic marketing, and usability testing.

Our Industry areas of expertise include:
  • Automotive
  • Entertainment
  • Pharmaceutical
  • Software
  • Financial services
  • Media
  • Technology
  • Not-for-profit
Among the clients for whom we have provided direction are:
  • Leading software developers
  • Major pharmaceutical companies
  • Top-three TV networks
  • Leading automotive manufacturers
  • Marketing research and consulting firms
  • New technology start-ups
  • Performing arts organizations
  • Website design firms



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