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The Pole Star
Our services include:
- Business Plans – to launch a new business, to seek venture funding, or to launch a new business area for an existing operation
- Marketing Research – to provide measurement or direction, you’ll need qualitative or quantitative (and most situations call for some of each)
- Ethical Strategic Plans – to assess your position in the competitor and customer environments, and prescribe the best way to proceed for maximum profit and market position
- Marketing Audits – to assess the current marketing situation and prescribe new directions or fixes for existing products or services, or to develop plans for launching new products or services
- Usability & Website Audits – to assess the functionality and usability of your current website and to prescribe key improvements
- Competitive analysis
- External environmental analysis (opportunities & threats)
- Internal environmental analysis (strengths & weaknesses)
- Strategy formulation
- Financial projections and spreadsheets
- Targeting, positioning, and pricing
- Communications reviews
- Heuristic usability assessments
- Interfaith dialogue and workplace diversity
- Workplace mediation