We believe that business planning must be a dynamic process. Circumstances change; the environment changes; competitors change; client attitudes change – so planning must be a continuous process, with the result that plans are constantly in need of revisiting and revision. Thus, the planning process itself is the key – plans are merely an output.

As Dwight D. Eisenhower said:

“In preparing for battle I have always found that plans are useless, but planning is indispensable.”

We can help you incorporate a planning mindset into all your business processes. Whether you’re a startup in need of business plan assistance, an established company with end-user usability testing needs, or anything in between, contact us.